Ontario's Premier Luxury Asset Advisory Firm

Helping You Sell
Luxury Assets for
More Value,
With Less Risk.

We represent individuals selling gold, jewellery, diamonds, luxury watches and estate collections — giving you expert advocacy and access to a trusted network of buyers.

Book a Private Consultation How It Works
Independent — We Represent Sellers Only
Strictly Confidential
No Upfront Cost
$100M+ in Client Assets Represented
Why Choose Verity

Three things that set us apart.

Independent Representation

We work exclusively for sellers. Our only obligation is to help you achieve the strongest possible outcome — not to move inventory or fill quotas.

Trusted Buyer Network

Years of relationships with Ontario's most reputable refiners, dealers, wholesalers and luxury specialists — giving you access to competitive market pricing.

Concierge-Level Service

We travel to you. Appointments at your home, your office or any location of your choosing. Discreet, professional and always on your schedule.

The Process

Simple. Transparent. Four steps.

Private Consultation

A confidential, no-obligation conversation about your assets and goals. No pressure. No cost.

Evaluation & Strategy

Professional assessment of your assets and a clear plan for accessing the right buyers at the right time.

Your Advocate at the Table

We gather offers, share our professional assessment of each, and negotiate on your behalf. Every decision stays yours.

Secure Settlement

Once you're satisfied, we coordinate a transparent, fully documented transfer and confirm your payment is received.

Start with a Free Consultation
What We Help You Sell

Valuable assets deserve expert guidance.

From a single piece to a complete estate collection — the same standard of professional representation, every time.

Gold bars and maple leaf coins including Johnson Matthey bullion

Gold & Bullion

Bars, coins, wafers & scrap gold

Hand wearing Cartier, YSL and Van Cleef designer gold bracelets

Fine Jewellery

Cartier, Tiffany & Co., Van Cleef & Arpels, Bulgari, Chopard & more

Four luxury Rolex watches displayed in a row

Luxury Watches

Rolex, Tag Heuer, Cartier, Omega & others

Diamond halo engagement ring on dark surface

Diamonds

Loose stones, rings & certified gems

Silver coins and fine silver bar 999.0

Coins & Silver

Numismatics, silver bullion, cutlery & hardware

Estate jewellery collection including gold necklaces, bangles and beaded pieces

Estate Collections

Mixed assets from estates & inheritance

Antique Art Deco diamond and emerald brooch

Antique & Vintage

Signed pieces, Art Deco & collectibles

Not sure what you have or where to start?

Begin with a free consultation. We'll help you understand what you own and what it's worth before you commit to anything.

Book a Free Consultation

Written Appraisal Services

Need a formal valuation for insurance, estate planning or legal purposes? We arrange written appraisals through our partnered GIA Certified Appraisers, giving you a credentialed, defensible record of value alongside our sale representation.

Request an Appraisal
Not Selling? We Also Advise Buyers

Buying a ring, watch or heirloom? Get an opinion that isn't trying to sell it to you.

Most people buying an engagement ring, a watch or an estate piece have no way to know if the price is fair. The person quoting you the price has every incentive to say it is. We don't sell jewellery, so we have no reason to tell you anything other than the truth.

Send us the details — or the piece itself — before you commit, and we'll tell you plainly whether it's good value, overpriced, or worth reconsidering.

Book a Buying Consultation

Pre-Purchase Review

Before you buy, we'll assess the item — grading, condition, brand premium and asking price — against current market data, so you know exactly what you're paying for.

Honest Value Assessment

We'll tell you plainly if a price is fair, inflated, or a genuine bargain — including how markups, "certified" appraisals and financing offers can distort what something is really worth.

Sourcing Better Value

Considering an engagement ring or a specific watch reference? We can often point you toward equal or better quality through our trusted dealer network, for less than retail.

The Difference Representation Makes

The people making you an offer know exactly what it's worth. Now you will too.

Experienced buyers rely on one thing: that you don't know the market as well as they do. They have the pricing data, the market access, and years of negotiating experience. Verity closes that gap — with independent valuations, competitive offers, and an advisor who negotiates on your behalf.

Jeweller inspecting a diamond ring closely
Selling on Your Own
  • Not sure where to even sell — so you settle for the first offer you get
  • Told exactly what you want to hear, so you believe you're getting top value
  • Negotiating against seasoned professionals
  • No access to VIP wholesale or refiner pricing
  • Pressure and uncertainty at every stage
With Verity Asset Advisors
  • Multiple offers from vetted, competitive buyers
  • Professional market assessment before any offer
  • An experienced negotiator working for you
  • Access to VIP wholesale and refiner channels
  • Real-time knowledge of who's paying the most for your specific items right now
  • Clarity and confidence at every step
Expert examining a luxury Rolex GMT-Master watch with a loupe
About Verity

Built from inside the industry. Working for you.

Verity Asset Advisors was founded on a straightforward observation: the professionals buying valuable assets have decades of experience, established networks and trained negotiators. The individuals selling those same assets typically have none of those things.

Our founder spent years working inside Ontario's luxury buying market — across gold, jewellery, watches and estate assets. Rather than continuing to represent buyers, Verity was created to bring that same expertise and network access to the other side of the table: yours. To date, we've represented clients across more than $100 million in combined asset value.

This is a boutique practice. We take on a select number of engagements to ensure every client receives the attention, discretion and expertise their situation deserves.

  • $100M+ in client assets represented to date
  • Established relationships with Ontario's most reputable buyers
  • Written appraisals available through partnered GIA Certified Appraisers
  • Seller-first representation, always
  • Concierge appointments province-wide, Ontario
Book a Private Consultation
Frequently Asked Questions

Questions we hear most often.

Gold buyers and jewellery stores purchase assets for themselves — their goal is to buy as low as possible. We don't buy anything. We represent you, the seller, and work to access the most competitive buyers and negotiate the strongest outcome on your behalf. It's a fundamentally different relationship.
We earn a transparent success fee — a modest percentage of the final sale price — only when a sale is completed. No upfront costs, no hidden charges and nothing owed if we don't complete a sale. Our fee is agreed in writing before we begin, so there are never any surprises.
We come to you. Consultations take place at your home, your office or any location that feels comfortable — anywhere in Ontario. We believe your experience should be as convenient and discreet as the service itself.
We assist clients selling gold, silver, fine jewellery, diamonds, luxury watches (Rolex, Tag Heuer, Cartier, Omega and others), bullion, coins, estate collections and other high-value luxury goods. If you're uncertain whether your items qualify, a free consultation is the best starting point.
Yes. Our buying advisory service exists for exactly that — engagement rings, watches, jewellery or estate pieces you're considering purchasing. We'll review the item, tell you honestly whether the price reflects fair market value, and flag any red flags (inflated markups, misrepresented quality, inflated "appraised" values used to justify a sale price). Where it helps, we can also point you toward better-value alternatives through our dealer network.
Yes. While our core service is sell-side representation, we work with partnered GIA Certified Appraisers to arrange formal written appraisals for insurance, estate or legal purposes. These are conducted separately from our negotiation services and provide an independent, credentialed record of value. Ask your advisor about adding this during your consultation.
Faster than most people expect. The majority of our engagements are completed within 24 to 48 hours — and in many cases, the same day. Gold, jewellery and bullion typically move the quickest. More complex assets like rare watches or estate collections may take a little longer to place with the right buyer, but we always set a clear timeline upfront and keep you informed every step of the way.
None whatsoever. The initial consultation is completely free and carries no commitment. We want you to have all the information you need to make a confident decision — whether that means working with us or not. There is no pressure and no obligation at any stage.
Ready to Get Started?

The right advice could be worth thousands.

Before accepting any offer, speak with an advisor who represents your interests — not the buyer's.

Book Your Consultation Call Us Directly
Book a Consultation

Request a private, confidential meeting.

Complete the form below and we'll be in touch within one business day to arrange a time that suits you — wherever you are in Ontario.

We travel to you — this helps us plan your appointment.
Your information is treated with complete confidentiality.
Phone
(416) 616-2827
Email
hello@verityassetadvisors.com
Service Area
Province-Wide, Ontario